This Privacy Policy explains how The Will Tour D.B.A DWJ & Co. (“Company,” “we,” “us,” or “our”) collects, uses, and protects your information when you visit our website, register for The Will Tour events, or interact with us via SMS/text message and other communication channels.

By using our website, attending our events, or providing your information (including mobile number), you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

1.1 Information You Provide Directly

Contact details such as your name, email address, mobile phone number, city, and state.

Event-related information such as ticket selections, preferences, and responses to surveys or forms.

Communication content when you contact us via email, SMS, social media, or forms.

Billing-related information (processed via our payment processors) for ticket purchases or merchandise.

1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

Device and browser information (e.g., IP address, browser type, operating system).

Usage data (e.g., pages viewed, links clicked, time spent on the site).

General location information derived from your IP address.

1.3 Cookies and Similar Technologies

We may use cookies and similar technologies to:

Maintain your session and remember your preferences.

Analyze site traffic and usage to improve our content and user experience.

You can control cookies through your browser settings; however, disabling certain cookies may impact site functionality.

2. How We Use Your Information

We use the information we collect for purposes including:

Providing, managing, and improving our events, experiences, and services.

Processing registrations, ticket purchases, and customer support requests.

Sending transactional communications (e.g., confirmations, updates, reminders).

Sending marketing communications where permitted by law and where you have provided appropriate consent.

Personalizing content, offers, and experiences related to The Will Tour.

Ensuring security, preventing fraud, and enforcing our terms and policies.

Complying with legal obligations and responding to lawful requests.

3. SMS/Text Messaging & A2P Compliance

We may offer you the option to receive SMS/text messages related to The Will Tour and associated programs. These may include:

Non‑marketing messages, such as event confirmations, reminders, changes, and service notifications.

Marketing messages, such as special offers, announcements, and promotions, only if you have provided explicit consent.

Your consent to receive SMS is not a condition of purchasing tickets or attending events. Consent is captured separately via clear opt-in checkboxes or equivalent mechanisms.

3.1 Opt‑Out Instructions

You can cancel the SMS service at any time by replying STOP to any message from us. After you send “STOP,” we may send a confirmation message to verify you have been unsubscribed. After this, you will no longer receive SMS messages from us, unless you re‑opt in.

To rejoin, sign up again using any of our forms or opt‑in methods, and we will resume sending SMS messages in accordance with your new consent.

3.2 Help and Support

If you experience any issues with our messaging program, reply with HELP for more assistance or contact us directly at:

Email: [email protected]

Phone: +1 945-294-7535

3.3 Message Frequency & Charges

Message frequency may vary based on your interactions and the nature of your subscriptions (e.g., event updates vs. promotional campaigns). Message and data rates may apply according to your mobile carrier plan. Contact your wireless provider for details about your text or data plan.

3.4 Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages.

4. How We Share Your Information

We do not sell your personal information.

We may share your information only in the limited ways described below:

Service Providers/Subcontractors: We may share information with trusted vendors who perform services on our behalf (e.g., payment processing, email/SMS delivery, customer support, analytics, event operations). These providers are permitted to use your information only as necessary to provide services to us.

Event Operations Partners: For in‑person experiences, we may share limited information necessary to operate safe and effective events (e.g., venue partners, security, ticketing systems).

Legal & Safety: We may disclose information if required by law, regulation, legal process, or governmental request, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a legal request.

Business Transfers: In connection with a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction, subject to the commitments described in this Privacy Policy.

All the above categories exclude text messaging originator opt‑in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

5. Mobile Data Protection

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt‑in data and consent; this information will not be shared with any third parties.

In addition:

Text messaging originator opt‑in data and consent are used solely to manage and operate the messaging program.

If any part of this Privacy Policy references sharing of personal information, those references do not apply to mobile numbers and SMS opt‑in/consent data, except where sharing is necessary with our messaging platform, aggregators, or carriers to deliver the SMS service.

6. Legal Bases (Where Applicable)

Where required by law (such as in certain jurisdictions outside the United States), we rely on one or more of the following legal bases to process your personal information:

Your consent (for certain marketing and SMS communications).

Performance of a contract (e.g., fulfilling ticket purchases and event attendance).

Compliance with legal obligations.

Legitimate interests (e.g., improving services, preventing fraud), provided these interests do not override your rights and freedoms.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, including:

As long as your account or registration is active.

As needed to provide you with event-related and customer support services.

As required by applicable laws, regulations, or contractual obligations.

SMS consent and related records may be retained as required to demonstrate compliance with carrier, CTIA, and A2P regulations.

8. Your Rights and Choices

Depending on your jurisdiction, you may have some or all of the following rights:

To access and obtain a copy of your personal information.

To request correction or update of inaccurate information.

To request deletion of your information, subject to legal exceptions.

To object to certain types of processing or request restrictions.

To withdraw consent for marketing or SMS communications at any time (for SMS specifically, by replying STOP or updating your preferences).

You can exercise these rights by contacting us at [email protected] or using any available account or preference tools we provide.

9. Security

We use reasonable technical and organizational safeguards designed to protect your information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our events and website are not directed to children under the age of 13 (or other age defined by local law), and we do not knowingly collect personal information from children. If we learn that a child has provided personal information, we will delete it as soon as reasonably practicable.

11. International Users

If you access our website or services from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where our service providers are located. By using our services, you consent to such transfers, subject to applicable data protection laws.

12. Third‑Party Links

Our website or communications may contain links to third‑party websites or services. We are not responsible for the privacy practices, content, or security of those third‑party sites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do, we will revise the “Last updated” date at the top of this page. Material changes may be highlighted or otherwise communicated as required by law.

14. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, you can contact us at:

The Will Tour

Address: 4041 W. Wheatland Rd. 156-348, Dallas, TX 75237

Email: [email protected]

Phone: +1 945-294-7535